Adhoc Research

BTC

• Usage and attitudes.

• Customer satisfaction.

• Brand health.

• Shoppers and users.

• Profile studies.

• Media evaluation.

• Product tests.

• Concept tests.

• Price elasticity and customer sensitivity.

BTB

• Market assessment.

• Pricing Study.

• Merchandizing Audit Study.

• Employees Satisfaction Study.

• Market segmentation.

When interviews and discussions don't help, different research techniques may be used:-

• Mystery shopper visits.

• Observation studies.

• Desk research.

• Census.